The Salon Price War
Prices get cut to the bone for no other reason than trying to get the edge over your competition.
You may say that your customers are loyal, GREAT! This means that you're doing something right, but price and advancements in treatments can sway once-loyal customers to your competitors.
We see this trend constantly, nowhere is it as prominent as the London boroughs.
How do you get the edge on your competition?
Lowering your price is an option but one that you should be careful about doing.
Promotions are always a great way to entice new customers and cross-sell current clients onto another treatment.
The most prominent impact is to upgrade/invest in new treatments, with this you gain the advantage over something the competition can't, or won't do.
We have seen the transition from traditional IPL Hair Removal to Infinity Diode which performs laser hair removal.
Fast & effective treatments which are more precise than ever in hair removal, you will attract new customers because of the diversity in procedures a diode can deliver.
Your staff will be excited and happily cross-sell your current customers; you can even run local promotions that your deliver the newest & best hair removal in your area, all with infinity diode.