Pain has long been the main obstacle stopping clients who wanted to have IPL or laser hair removal treatments – everyone wants to be hair-free for good, but no one wants to be hurt in the process.

The pain, or even just the fear of it, has stopped huge numbers of people going ahead with what they say would be their most preferred method of unwanted hair removal.

It’s literally thousands of people every year who miss out on the benefits of being free of unwanted hair and thousands of appointments on IPL or laser hair removal machines that haven’t been booked.

Even those clients who feel brave enough and grit their teeth to get through a treatment aren’t coming back for more areas of treatment and they aren’t recommending the treatment to other people either.